The style, color, and ceremonial importance of the bridal gown worn by the bride during the wedding ceremony depend upon the culture and religion of the couple getting married.

White is the preferred color of the bridal gown among westerners. Creamy shades such as ivory, ecru, and eggshell are also used in making bridal gowns.  

Queen Victoria of England, wore a white bridal gown when she got married to Albert of Saxe-Coburg in the year 1840. Since then the white bridal gown has become the norm in all marriages. In earlier years, bridal gowns were made in any color except black. The innocence of childhood and purity of heart was symbolized by the white bridal gown.

A bride can spend weeks and sometimes even months looking for a perfect bridal gown because of the variety of designs and styles available. Determine three things – the theme of the wedding, the time of the year the wedding is held,w and the budget – with these three things finalized, picking up the correct gown will become easier.  

Choose a gown style depending upon the style and formality of the wedding function. At a formal wedding, it is better to wear a formal bridal gown. Besides a white bridal gown, another appropriate choice is ivory which is also considered a formal wedding gown. Bridal gowns in pink, peach, and ice blue are also becoming very popular.  Find more info at

The average retail cost of a bridal gown is around $700. Prices of designer and premium gowns start from $2000.

Maggie Sottero, Mon Cheri, Marisa, Pronovias, Mori Lee, Davinci, Demetrios, Bonny, Eden Bridals, and Mikaela are some of the popular designer bridal gowns.

When selecting the bridal gown, take someone close to you and who knows what is best for you. This will help in getting a gown that is not radically different from the usual style suitable for you.

It is better to ensure the bridal gown is comfortable and it does not restrict your movement.  

Getting a bridal gown can be a demanding process so initiate the process well in advance. Compare the designs from various fashion magazines and also go through family photo albums to know which will be the most suitable style. Prior to committing yourself to a particular design, try different types and designs. If the bridal gown is custom made, allot (allow) six months for the making of the gown. 

Too many friends accompanying you during the shopping for gowns will only confuse you and you may end up making an incorrect selection.